The Science Behind Fonts (And How They Make You Feel)

Mikael Cho is the co-founder of ooomf, a network that connects short-term software projects with handpicked developers and designers. Mikael writes about psychology, startups, and product marketing over on the ooomf blog.

I’ve noticed how seemingly small things like font and the spacing between letters can impact how I feel when reading online.

The right font choice along with the absence of sidebars and popups makes everything feel easier and better to read.

Websites like Medium, Signal vs. Noise, and Zen Habits are like yoga studios for content. Their presentation of content puts me at peace while reading, allowing me to fully focus on the stories without distraction.

via The Science Behind Fonts (And How They Make You Feel).

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