How to Create a Great Startup Blog and Stand Out from Competition

Blogging is like the modern day welcome mat, showing passers-by that someone is home and will probably answer the doorbell if you ring it.For startups, this is particularly important as you strive to establish your voice and brand point of view. Beside giving your startup a platform, having a blog can help you establish thought leadership, build SEO, and promote things that central to your brand’s messaging.But not all corporate blogs are created equal. When it comes to starting a blog, there are a few basic parameters to consider.

via How to Create a Great Startup Blog and Stand Out from Competition.

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