Everything might be fine from an execution perspective and a logo can still fail. Sometimes the dread specter of \”design by committee\” results in a lifeless, faint echo of what might have been. Or perhaps a recently-arrived CEO wants to \”leave his mark\” by messing with a beloved design, thereby inflaming loyal customers to the point where they saturate social media channels with their outrage. Then there are the desperate companies that hope, against hope, that a new graphical paint job on a sinking corporate ship will keep stakeholders from jumping overboard. Finally, some logos are given a redesign for no clear reason — it happens more often than you would think. In such cases, the results are seldom pretty.
So in this first installment of a two-part series, we\’ll take a look at logos that notably failed to live up to the possibilities at hand and were thus unsuccessful. Next week we\’ll follow up with a collection of successful ones. Yes, there were a few this year.
- The Evolution of 13 Famous Company Logos [Infographic] (rehavapress.com)
- Final Project: Caribbean Feast Redesign (laporshabrister.wordpress.com)